Baxter International free essay sample

Marketing analysis of health product firm in U.S. Mexico; overview of Mexican cultural the economic environment. BAXTER INTERNATIONAL: MARKETING PRACTICES IN MEXICO AND THE UNITED STATES Introduction The research reviews Baxters marketing practices in Mexico and the United States. Additionally, cultural differences between Mexico and the United States that affect Baxters marketing practices in the two countries are addressed. Baxters Marketing in the United States Baxter International, Inc. is headquartered in Deerfield, Illinois, and operates four divisions on a global basis. These divisions Renal, Biotech, Cardiovascular, and Intravenous International Distribution all operate globally. Each division produces products that target the hospital market. Baxter is the global sales leader of products used in hospitals, nursing ..